How Buffalo Bills QB Josh Allen earns and spends millions..
The Buffalo Bills quarterback boasts one of the strongest arms in football. In his six seasons, he has two Pro Bowl appearances and is consistently considered among the best five quarterbacks in the NFL by his peers.
Allen’s prowess on the football field has resulted in massive financial benefits for the 6-foot-5, 237-pound superstar. He’s amassed significant riches from NFL contracts, endorsement deals, and investments in potential enterprises.
He’s spent that money on a luxurious lifestyle surrounded by the people he cares about. Allen owns two lovely homes, drives fancy cars, and lives near to his family, which includes his brother, sisters, and parents. Throughout it all, he has made it his priority to give back.
Here’s how Allen earns and spends his millions.
Allen took an unlikely road from his rural upbringing in California to the pros.Unlike many of the NFL’s top players, Allen graduated from high school with no Division I scholarship offers and chose to spend a year at a nearby junior college to gain interest from big football programs. Allen passed for 2,055 yards and 26 touchdowns in 10 games during his one season at Reedley College, with only five interceptions.According to ESPN, Eastern Michigan and Wyoming were the only FBS teams to offer him a scholarship. When Allen flew to Laramie to visit the Cowboys’ home turf, Eastern Michigan made the choice on his behalf by withdrawing his offer; Wyoming it was.It took him some time to become successful with the Cowboys. Allen shattered his collarbone only two games into his career at Wyoming, ending his freshman season just as it began.However, the next year, Allen began the season as the Cowboys’ starter at center and had a breakout college season. According to ESPN, he threw for 3,203 yards and 28 touchdowns while also intercepting 15 passes.Allen lasted one more season at Wyoming, and while his output decreased, his efficiency increased significantly. This adjustment provided the Buffalo Bills with the comfort they needed to trade up in the 2018 NFL Draft and land Allen; they took the young star seventh overall.
He’s since proven himself to be one of the top quarterbacks in the NFL.Allen started his NFL career as a backup in Buffalo. But after starting quarterback Nathan Peterman struggled early that season, Allen took over and — aside from injuries — never relinquished the role.He led the Bills to the playoffs in 2019 — his first full season as a starter — with 3,000+ passing yards, 20 passing touchdowns, and nine interceptions. He added 510 rushing yards and 9 rushing touchdowns.But 2020 was Allen’s breakout season in the NFL. He threw for a whopping 4,544 yards and 37 touchdowns for a career-best 107.2 passer rating.The Bills earned their first AFC East division title since 1995, the year before Allen was born, and clinched yet another postseason appearance; they advanced to the AFC Championship game before falling to Patrick Mahomes and his Kansas City Chiefs. That year, Allen finished second in MVP voting behind Aaron Rodgers.He’s since been considered one of the top talents at the most important position in football, earning two Pro Bowl nods in that span. Active NFL players have consistently ranked Allen among the top-15 players in the league in the years since that breakout season, and each time, he’s landed behind just three other quarterbacks, per Pro Football Reference.
Allen has played his way into generational wealth through his impressive NFL contracts.Allen’s success on the field has translated to incredible financial success. After Buffalo selected him with their first-round draft pick, the former Cowboy inked a four-year, $21,443,037 rookie contract with the Bills that was 100% guaranteed at signing, per Spotrac.In May 2021, Buffalo exercised the fifth-year option on Allen’s entry-level deal. Three months later, the superstar signed a six-year, $258 million contract with $150 million guaranteed, per the franchise.In all, Allen has collected an impressive $113,076,199 from the Bills in his six seasons in Buffalo, per Spotrac. He’ll more than double that sum over the next five years, and that’s just accounting for what he makes from his team.
He’s added to his net worth through several lucrative endorsement deals and investments.Allen’s a rising star on and off the field, and his sponsorship portfolio shows it. Beats by Dre, Cash App, Nike, New Era, Gatorade (PepsiCo), Gillette, Frito Lay, and Verizon are among his endorsements, per Sports Business Journal and his social media posts. Allen was also named the cover star for the Madden video game series in 2024.Forbes estimates that Allen rakes in a collective $4 million annually from his endorsements. In 2022, he was No. 16 on the outlet’s list of the world’s highest-paid athletes, though he fell out of the rankings the next year.Allen has used some of the money he’s earned to grow his fortune through investments. He joined a number of high-profile athletes when he bought into Aaron Rodgers’ investment firm, RX3 Growth Partners, in 2023 per Buffalo News. The firm has holdings in several well-known brands, including CorePower Yoga, Hims, Mavis, Super Coffee, and Therabody, according to the company. View this post on Instagram A post shared by Gillette (@gillette) The Bills quarterback has also invested in several companies on his own: hydration packet brand Hydrant, sports media and tech startup TMRW Sports, golf tech company OnCore Golf, and fantasy sports publication FL Newsletter. He’s also set an ambitious goal of planting 1,000 acres of pistachios on his family’s farm back home in California, which could yield $6.5 million annually, per Profluence Sports.
Allen owns at least two homes — one on each side of the country.The California native has invested in at least two properties since going pro. He purchased a home in Orchard Park, New York — located roughly 10 minutes from the Bills’ home field at Highmark Stadium by car — shortly after Buffalo drafted him in 2018, per People. The four-bedroom, five-bathroom house boasts just over 5,000 square feet of living space.More recently, Allen dropped $7.2 million on a beach house in the SoCal town of Dana Point, according to the Orange County Register. The four-bedroom, three-bathroom ranch is located in a gated community and comes with access to a private beach club.
He mostly drives trucks, though he has some more expensive cars in his garage, too.Allen owns several SUVs and trucks, including a Jeep Grand Wagoneer, Ford F-150 Raptor, Range Rover Sport, and Mercedes-Benz G-Wagon, according to Motor Biscuit.When the weather in Buffalo cooperates, Allen also has a muscle car to play around with in the form of a Dodge Challenger SRT Hellcat. On special occasions, he might pull out the Aston Martin Vantage — a luxury speedster that can cost anywhere from $150,000 to $300,000 for a new model.
Allen maintains close ties with his family and is supposedly in a high-profile relationship.The Bills’ star player has three siblings: older sister Nicala, younger sister Makenna, and younger brother Jason. His father, Joel, is a farmer in California, while his mother, LaVonne, owned a restaurant in his hometown during his childhood, according to People.According to social media, the entire family frequently travels to Buffalo to watch Allen play for the Bills. They were all in attendance to see him fulfill his dream of being drafted into the NFL. View this post on Instagram. A post shared by Makenna Allen (@kenna5_). Allen keeps his private life covert, despite the fact that he is in a relationship with prominent actor and singer Hailee Steinfeld.Steinfeld has been seen cheering on Allen at Bills games, and the two appeared to be on vacation together in Mexico, according to Sports Illustrated. Nonetheless, the two have been hesitant to publicly declare their relationship status.However, 2024 may usher in a more public era for the couple. While strolling the red carpet at the Golden Globes in January, Steinfeld told USA Today that she felt “really good” about Buffalo’s chances in that night’s game. She then mentioned that the reporter, who was wearing a Bills jersey, had the “wrong number, though.”
He also prioritizes giving back.Allen has displayed a strong altruistic streak throughout his career. He has worked with Buffalo’s John R. Oishei Children’s Hospital, where he visits patients. He also helps fundraise through television advertising and in-person appearances.He gives some of his own money to the cause. After Allen’s grandmother passed away during the 2020 season, Bills fans gave $17, his jersey number, to the hospital in her honor. The hospital reports that the fans raised more than $1 million in total.The facility later christened a new wing in his grandmother’s honor, and the Allen family established the Patricia Allen Fund to benefit the hospital’s pediatric care section.Since going pro, Allen has supported a variety of new causes, including the Jessie Rees Foundation, which supports children with cancer; the Fresno branch of the Leukemia & Lymphoma Society; and ForgiveCo, which helps Americans who are in debt.He also supported his community during the early phases of the pandemic. According to the Rochester Democrat and Chronicle, he donated $35,000 to Kaleida Health’s COVID-19 Response Fund and the Western New York COVID-19 Community Response Fund, both of which were funded in part by Bills owners Terry and Kim Pegula.
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