West Brom announces a new kit provider

After a six-year association with Puma, West Bromwich Albion has confirmed that Macron would be their new kit supplier starting in the 2024–25 season.

Following their relegation from the Premier League in 2018, the Baggies reunited with Puma following a seven-year partnership with adidas. However, another shift has occurred this summer.

Established in 1971 in Bologna, Italy—a city where Shilen Patel, Albion’s controlling owner, owns a portion of the football club—Macedo has amassed an amazing clientele in the UK and elsewhere in recent years.

Macron provides the uniforms and apparel for Premier League team Crystal Palace as well as Albion’s fellow Championship teams, Sheffield Wednesday, Blackburn Rovers, and Stoke City.

They collaborate with Real Sociedad, Levante, Cadiz, and Bologna among other Italian clubs in Europe; they also cooperate with Nantes and Auxerre in France.

Nearer to home, Macron provides the Scottish Premiership’s Motherwell, St. Mirren, Dundee, and St. Johnstone with uniforms. Macron also makes apparel for other sports teams, such as the Irish cricket team and the national rugby squad of Italy.

Macron produces custom kits for each club, unlike big kit providers at the highest level of football, who frequently create “identikits” and apply the same style to several kits for different clubs. For a year, Albion has collaborated with them to create the clothing and be ready for summer.

Albion’s ‘Fit For A Kin9′ uniform from the previous season, which benefited the Jeff Astle Foundation, was presented in early July, and it is expected that the Baggies’ new Macron kits would follow suit.

“We are delighted to be in partnership with Macron, who have shown us incredible due care and attention since we began working with them 12 months ago,” stated Mark Miles, managing director of Albion. They have produced custom uniforms during this time that we know our players and supporters will love donning.